Why Your Food Doesn’t Look Like The Ad

Great marketing from McDonald’s, showing exactly how they get their food to look so good in photos:

Instead of ignoring the question, avoiding it, or getting defensive (by say, comparing their products to other fast food chains’), McDonald’s opens up and shows exactly what’s going on behind the scenes.  They show the tricks of the trade.  They show just how much photoshopping is required to clean up the shot.  Then they pick someone who’s warm and friendly to do it.

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