Tag Archives: Persuasion

The $144,146,165 Button

Tiny changes can have massive results. Need proof?  Three buttons in a cab can increase tips 220%.

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The Only Motivation Tip You’ll Ever Need

San Franciscans and New Yorkers spent years fighting to get nutrition information like calorie counts listed on menus.  After all, if people only knew what kind of crap they were shoveling into their maws they’d surely change their behavior, right? … Continue reading

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It’s Never Easy, Even For The Great Ones

David Ogilvy was the “Father of Advertising”.  In 1962,  Time magazine called him “the most sought-after wizard in today’s advertising industry”.  He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading

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Front-Running

Why does it matter who wins the South Carolina primary next week?  Why, after votes in only two other states, would a win for Mitt Romney make him the prohibitive favorite?  It’s an interesting psychological question that reaches far beyond … Continue reading

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How To Befriend Anyone

When Ben Franklin was running for Clerk of the General Assembly, one of his colleagues delivered a speech to the legislature skewering him.  This was a problem, because this was a guy Franklin couldn’t afford to just start a feud … Continue reading

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Your Brand Is Irrelevant

Branding has been tremendously valuable over the last 100 years or so.  Even during the last five or ten years, pundits have been telling people to turn themselves into brands.  Brands are identifiable, they stand for something, they signify quality.  … Continue reading

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How To Get Anyone To Help You Do Anything

“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupery

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Invite, Don’t Sell

Windows and Orbitz provide totally open experiences: you can have whatever you like, anything is possible, but you’re going to have to work for it. Apple and Abercrombie & Kent chose a different direction: both provide totally tailored, curated experiences.  … Continue reading

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Strip-Club-Bathroom Psychology

You ever walk into the bathroom at a nice restaurant, or, so I’ve been told, at a strip club, and been startled when you’re greeted by an older gentleman in an ill-fitting tuxedo with a tray full of hair product, … Continue reading

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