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Tag Archives: Persuasion
Tiny changes can have massive results. Need proof? Three buttons in a cab can increase tips 220%.
San Franciscans and New Yorkers spent years fighting to get nutrition information like calorie counts listed on menus. After all, if people only knew what kind of crap they were shoveling into their maws they’d surely change their behavior, right? … Continue reading
David Ogilvy was the “Father of Advertising”. In 1962, Time magazine called him “the most sought-after wizard in today’s advertising industry”. He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading
When Ben Franklin was running for Clerk of the General Assembly, one of his colleagues delivered a speech to the legislature skewering him. This was a problem, because this was a guy Franklin couldn’t afford to just start a feud … Continue reading
Branding has been tremendously valuable over the last 100 years or so. Even during the last five or ten years, pundits have been telling people to turn themselves into brands. Brands are identifiable, they stand for something, they signify quality. … Continue reading
“If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.” – Antoine de Saint-Exupery
Windows and Orbitz provide totally open experiences: you can have whatever you like, anything is possible, but you’re going to have to work for it. Apple and Abercrombie & Kent chose a different direction: both provide totally tailored, curated experiences. … Continue reading