Poke The Box

Not only do I think Seth Godin’s new manifesto, Poke The Box, is worth reading, I think there’s some ideas in it that are so important I’m putting them down here so I don’t forget them.  The book is only 83 short pages that can easily be read in one sitting, but it’s incredibly motivating.  It mostly deals with overcoming resistance and starting something, but a lot of related topics are covered. It’s definitely worth picking up.

On fear and focus:

Writing this manifesto might be overwhelming.  I know it’s going to be read, at least by a few people.  If I focus on that – focus on the fact that yes, it will be seen and criticized and worked with and misunderstood and embraced and spread – then I’m bound to hold back.  The challenge is to focus on the work, not on the fear that comes from doing the work.

On failure:

Failure is an event, though, and with rare exceptions, is not fatal.

On doing:

Fitzgerald nailed it when he described Jay Gatsby’s attitude: “What would be the use of doing great things if I could have a better time telling her what I was going to do?”  It’s easy to fall so in love with the idea of starting that we never actually start.

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