On Decision Making

A decision without tradeoffs isn’t a decision.

Zappos offers me free overnight shipping and a $10 discount after I’ve already ordered?  I don’t even have to think about it.

Decision making requires you to confront tradeoffs.  When you learn to relish weighing what you’re giving up against what you stand to gain, when you look forward to being in that position, you’ll find yourself with more opportunity to make decisions, and your judgment will improve.

Pretending the tradeoffs don’t exist only leads to bad decision making.


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