If It’s Not Hard, You’re Doing Something Wrong

A lot of people complain about how hard their work is.  Recognize that this isn’t a bad thing.  In fact, not only is doing really hard work an incredibly good problem to have, it’s necessary to success.

It’s hard, but if we weren’t doing something hard, we’d have no business.  The only reason we aren’t swamped by our competition is because what we do is hard, and we do it better than anyone else.  If it ever gets too easy, start looking for a tidal wave of competition to wash us away.

Tony Hseih, founder of Zappos

Hard work doesn’t mean rocket science.  It doesn’t mean moving boulders uphill.  While it can be either of those things, it can be hard work just selling shoes online.  As Tony Hseih discovered, getting shoe producers to agree to sell you shoes, creating a distribution system, managing inventory, building a great team and great systems, all of this was incredibly hard work.  It’s why no one has matched Zappos’ success.

Wal-Mart is in the same business as the country store.  Except it’s not.  Sam Walton worked incredibly hard to set up the most advanced distribution system on the planet, a system that even today competitors haven’t managed to outdo.

There’s hard work to be done all around us.  All of it is an opportunity.

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