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Category Archives: Marketing
Be so good they can’t ignore you. – Steve Martin Being good is easy to ignore. Lots of people are good. When you’re just good, you give someone else the power to decide your future. Whether it’s a hiring manager, … Continue reading
David Ogilvy was the “Father of Advertising”. In 1962, Time magazine called him “the most sought-after wizard in today’s advertising industry”. He, and his eponymous advertising firm, were responsible for some of the world’s most iconic advertising campaigns, like “Don’t leave … Continue reading